melanie@howardpr.com

Let’s Talk

services

Areas of specialty include B2B and B2C SaaS, AI, Cybersecurity, IT, IOT, Financial Services/Fintech, Insurance/Insurtech, Medtech, Edtech, Quantum, Health Care, Law, Energy, and Telecom industries.

Go To Market Advisory

Fresh perspectives on possible blind spots or missed opportunities; strategic guidance and plays for alignment of sales, marketing, and product teams to fuel growth.

Fractional CMO

Executive-level strategy and embedded leadership without the full-time cost. Whether you need help with a new product launch or a 12-month growth roadmap, I deliver scalable ROI.

Execution + Activation

Boots on the ground from roadmap to results. This is where vision meets activation – campaigns launched, leads generated, pipelines filled, events delivered.

Capabilities

Go to market Strategy & Execution

Plans that optimize adoption, speed scale, and accelerate revenue.

Branding & Rebranding

New or refreshed messaging, branding pillars, competitive analysis and collateral.

Sales Enablement & Business Development

Messaging, strategic assets, and training to boost sales.

partnership & Ecosystem Development

Accelerate lift through aligned channel and tech partnerships.

Product marketing

Competitive messaging, collateral development, and product placement with partners.

ABM, Demand & Lead Generation

Targeted performance marketing across all channels with measurable ROI.

PR & Communications

Press releases, executive narratives, blogs, social media posts.

Event Design & Management

Full service from contract negotiation to lead delivery and promotions.

about ME

Melanie Howard, principal

Fractional CMO + Execution Partner: I design, activate, and optimize.

I’m a revenue-focused strategist and business developer with 22 years’ experience in leadership roles helping start-up to Fortune 100 companies drive growth globally (US, EMEA, APAC) with GTM, demand generation, product lifecycle marketing, branding, partner, alliance, and channel marketing, event development, PR, sales. My strategies encompass omnichannel, high-growth performance, ABM, AI-powered marketing, and go-to-market execution across diverse industries. Notably, my work with Fortune 100 clients has been instrumental in cementing my reputation as a trusted advisor, and leader of teams, in the realm of strategic consultancy.

testimonials

Chalan Aras, Deloitte

Melanie is a true asset to our Cyber and Strategic Risk marketing team, where she spearheaded the marketing of new initiatives like Zero Trust. With her innovative approach to messaging, she set our offerings apart in the market, while collaboratively seamlessly with internal and external stakeholders to achieve tangible results. Working with Melanie is an absolute pleasure! Her wealth of experience across industries allows her to challenge our assumptions and elevate our ideas, resulting in better, more effective solutions that drive our business forward.

Joanna Cullinan, Palo Alto Networks

I had the distinct pleasure of working with Melanie from 2022 to 2025 as we managed and executed joint campaigns for the Palo Alto Networks and Deloitte alliance. We developed and launched highly impactful, strategic campaigns that influenced millions of dollars in shared revenue. Melanie is a true professional, and her project management skills are second to none. She possesses a remarkable ability to navigate complex organizational structures, building crucial internal relationships needed to get things done quickly. Her work is consistently high-quality and she is exceptionally organized, ensuring deliverables are completed on time.  I would welcome the opportunity to work with Melanie again and can recommend her without reservation!

Jennifer Oldemeyer, Amplifire

Melanie is great at building teams, and did an excellent job building the Amplifire marketing department from the ground up. She is a hard worker who encourages her team to succeed, especially when skepticism surrounds the marketing department in general. As my direct manager, I found her to be very supportive and enthusiastic.

David Shapiro, Charter Financial

I worked with Melanie when she was VP of Marketing and I was CIO. I personally observed her strong work ethic, commitment to branding and strategic positioning. Melanie has a pleasing personality and demonstrated strong leadership, initiative, intelligence, creativity, and excellent communication skills. I was particularly impressed with her willingness to accept new challenges and her thoughtful approach to solve complex problems. Her strategies resulted in tangible business gains, growth with new clients, and company recognition. She is an asset to any team, in fact I hired Melanie when I left Charter to start my new business venture!

Rich Harris, Harris Law

Melanie is an outstanding marketing and PR professional. She has tremendous creativity, energy, and drive, all coupled with critical connections. I would highly recommend her if you have a mission-critical project, a key growth initiative for your business, or need an astute and trustworthy advisor. I offer her my highest recommendation!

Lisa Fannin, BEI

Melanie was a contract marketing strategist for Business Enterprise Institute. She was able to quickly review our marketing activities and develop a strategy to expand our reach and brand. Melanie’s knowledge of all areas of marketing and sales enablement combined with her ability to come up with new ideas was highly valuable as we rebuilt our marketing team. Melanie is a valuable asset to any organization looking to grow upon their current marketing tactics.

Dean Miller, Amplifire

As the engineering lead, I worked with Melanie to drive a new cross-functional lead generation tool, built upon APIs for a product, and with a direct integration to Hubspot. I provided technical leadership while Melanie drove the various stakeholders on business requirements. Melanie was appropriately tough on the deadline, but very appreciative.

Rex James, Delphi Technology

I worked with Melanie on a major partnership and found her to be easy to work with. Her GTM expertise was very apparent. I would recommend her to any organization seeking an experienced marketing executive.

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